Architected unified automation and AI infrastructure linking marketing, operations, and finance (n8n, Zapier, HubSpot, Xero). Built LaundryOS for process governance, AI orchestration, and data transparency. Implemented cloud security hardening across DigitalOcean and Cloudflare Zero-Trust. Developed proprietary AI models for email handling, customer triage, and workflow optimisation. Introduced idempotent data pipelines with validation, cooldown, and rollback controls.

Scaled paid ads revenue 160% YoY: £373K → £975K+. Lifted online revenue share from 28% to 55%+. Sustained 6.0+ blended ROAS across Meta and Google. Built full-funnel retargeting flows including 180-day campaign with 9.85 ROAS. Designed Google Looker dashboards for daily pacing and attribution. Integrated paid ads with email marketing across 40K+ subscribers. Twice named Employee of the Month.

Data-driven multi-channel marketing strategies (social, email, SEO, PPC). Enhanced operational efficiency through standardised procedures and automation. Conducted audits and resolved bottlenecks via cross-team collaboration.

Managed network security and performance on Windows Server and Azure. Implemented encryption protocols and access policies. Conducted vulnerability assessments and system updates.

Data-driven marketing strategies and customer-focused initiatives. Developed high-performing campaigns, optimising performance and increasing revenue. Streamlined marketing processes for improved efficiency.

Managed marketing activities from mailings to online campaigns. Launched and maintained targeted email campaigns. Oversaw online marketing initiatives contributing to significant sales growth.

Project management, IT systems, and administration. Managed weekly project documentation and IT system optimisation. Technical troubleshooting and inventory management.